Roppi.

The brief

Roppi already had a brand identity, created by another designer. My role was social and campaign design: giving its food, offers and everyday messages a clear place in the feed.

Working within the brand

I used the existing colours and visual language as the starting point. The design decisions happened inside that system: how much space to give the food, which message should lead, and where an offer or supporting detail belongs.

Promotional posts and digital layouts needed enough variation to suit different messages while continuing to feel like the same brand.

The outcome

The result is the selection of social and promotional work shown here. It demonstrates my application of an established identity to new messages and layouts. The broader brand identity remains the work of its original designer.