Toyota by CFAO.

The brief

The work covers campaign visuals and social communication for Toyota by CFAO, within Toyota’s existing brand. Product-led messages sit alongside seasonal and service communication.

Letting the vehicle lead

I let the vehicle command the frame, with Toyota red and a short headline anchoring the message. The product compositions use a more dramatic tone, while everyday posts make room for a conversational approach.

The distinction is in the emphasis: the car, the occasion or the service message leads, depending on what the post needs to communicate.

The outcome

The collection shows campaign and social layouts across those different messages. My contribution is the campaign design and product storytelling; Toyota’s brand identity is the established system behind the work.